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Development, support and promotion of the manufacturer of paving slabs "Nobetek"

Analytics
HTML, CSS, JS
For two years of work in the project, the plant has been brought to a leading position in the Moscow market. The company's revenue increased more than 10 times. This was the result of setting up effective advertising campaigns with deep analytics. And the built-in interaction of advertising tools with the sales process at all stages of a trade.
Сontextual advertising
Tasks
For two years of work in the project, the plant has been brought to a leading position in the Moscow market. The company's revenue increased more than 10 times. This was the result of setting up effective advertising campaigns with deep analytics. And the built-in interaction of advertising tools with the sales process at all stages of a trade.
TechEuroStroy LLC, trademark NOBETEK, is a leading Russian manufacturer of building materials, specializing in the production of building products from fine-grained concrete, produced by the most modern method of semi-dry vibrocompression.
How it was
  • Website on Joomla
  • Yandex Direct
  • CRM Bitrix
  • Fixed telephony
What has become
  • Site on a custom unique engine
  • End-to-end analytics
  • Roistat
  • SEO
  • Yandex Direct
  • Google Ads
  • Targeted advertising: Mytarget, VK, Facebook
  • Advertising network Begun
  • Marketplaces: Avito, Yandex Market
  • SMM: VK, FB, Instagram, OKE-mail marketing
  • Youtube Channel
  • Advertising with bloggers
  • Publications and media
  • CRM AMO
  • IP telephony Mango
  • Call-tracking
How it was
  • Site visits - 3400
  • Applications per month - 47
  • Clients per month - 21
  • Application price - 5300
  • Client price - 45000
  • Average check - 70000
What has become
  • Site visits - 67300
  • Applications per month - 370
  • Clients per month - 98
  • Application price - 1500
  • Client price - 15000
  • Average check - 180000
Results of the work
The company was taken in a difficult crisis period. In a short time, a promotion strategy was developed. Relatively soon it was possible to radically change the dynamics of development, despite the falling market
Information taken from open sources:
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